Client Summary / Ask
Barrel & Brew is a chic bar and liquor store located in New Milford New Jersey. Boasting a large craft beer selection, themed nights and live music, Barrel & Brew needed to raise brand awareness and build their social media presence.
Solution
We launched paid social campaigns on Facebook and Instagram with two main objectives:
● increase the number of people aware of Barrel & Brew
● build Barrel and Brew’s social media following and engagement
Our campaigns consisted of several themes highlighting live music, upcoming events, craft beer, and the bar in general. We used ads designed for each theme and paired them with audiences we created through detailed interest and demographic targeting. We also monitored the campaigns on a daily basis, making budget and creative changes when necessary.
Results
In the first three months of our partnership, Barrel and Brew’s Facebook following grew 178% and our ads drove over 2,000 post reactions across Facebook and Instagram. Our campaigns reached 54,214 people with 3.5 impressions per person on average. Barrel and Brew also rented out the entire bar to a customer who learned of them through our ads.
