Foodtown of Parkchester is a full service supermarket in New York City. Foodtown wanted to make customers aware of upcoming promotions as well as grow their social media following.
We launched paid social campaigns on Facebook and Instagram with two main objectives:
● Raise the local community’s awareness of upcoming deals and sales
● Grow Foodtown of Parkchester’s Facebook social media following and cultivate an online community
Our campaigns consisted of several themes such as recipes, informative cooking tips, upcoming sales, and holiday specific promotions. We identified several target demographics and created ads with corresponding imagery and messaging.
During the first five months of our partnership, Foodtown of Parkchester’s Facebook page grew over 168% going from under 1,000 followers to over 2,300. Our ads also drove over 1,200 post reactions and 250 shares.