Client Summary / Ask
Mo Ice is an ice distribution company servicing New York City and surrounding areas. Mo Ice presented us with two objectives. The primary objective was to increase call volume and site traffic. Their secondary objective was to increase brand awareness through social media.
Solutions
To accomplish our primary objective of increasing call volume and site traffic, we launched Google search campaigns targeting relevant keywords searched in New York City and surrounding areas
To accomplish our secondary objective of increasing brand awareness, we launched Facebook campaigns targeting key demographics.
Results
Our Google search campaigns drove clicks at 21% of the industry average cost per click. During the summer, our search campaigns also drove over 640 site visitors and over 160 calls. At one point, Mo Ice was receiving more business than they could logistically handle.
Mo Ice’s Facebook following grew 500% and our ads reached over 11,000 people.